A cooperative effort of the world’s leading brands and incentive fulfillment companies.
Profit From Engagement
Over 50 free how-to and reference articles on how to profit from the various areas of engagement, plus links to hundreds of useful resources. Contact us if you have useful articles or links you think would be useful to business people seeking to engage their key customers.
Coming soon: An online directory of full-service performance improvement, incentive, and other engagement suppliers
Business on The Internet
- #6050 - Sweepstakes on the Web
- #7515 - Using the Internet to Improve Customer Service
- #9112 - The Power of Fulfillment
- #9202 - Put Your Recognition Program Online
- #9520 - Supplier Finder
- #9557 - Transforming Your Website into a Profit Center
- #9560 - Corporate Store Strategies
- #9561 - Targeted Promotions over the Internet
- #9580 - How to Win at Internet Publishing
- Tech Trends in the Motivation Market
Corporate Gifts
- #3030 - Present Perfect: The Art of Corporate Gift Giving
- #3060 - One Size Fits All: How to Use Gift Certificates
- #6036 - Gift-with-Purchase Strategies
- #9520 - Supplier Finder
- Gift Cards: Plastic Fantastic?
Direct Marketing
- #1010 - Direct Marketing Overview, Part I: Statistics, Research, and Resources
- #1011 - Direct Marketing Overview, Part II: Key Resources, Suppliers, and Postal Regulations
- #1013 - Choosing the Best Mailing Lists
- #1020 - Profiling and Modeling: How to Target the Best Customers
- #1021 - Maximizing Your Co-op Direct Mail Efforts
- #1022 - Effective Sampling Strategies
- #1023 - In-House Sampling Strategies That Hit the Mark
- #1025 - Using Direct Marketing to Reach Families with Young Children
- #1026 - Direct Marketing to Mature Americans
- #1030 - Hitting the Marketing Jackpot Through Sweepstakes
- #9520 - Supplier Finder
- #9561 - Targeted Promotions over the Internet
Employee Motivation
- #3021 - Seven Steps for Selecting an Incentive House
- #9120 - How Brands Boost Incentive and Recognition Programs
- #9190 - Seven Steps to Success through People
- #9199 - The People Principle
- #9200 - Employee Recognition
- #9201 - Recognition vs. Compensation
- #9202 - Put Your Recognition Program Online
- #9203 - International Incentive Solutions
- #9300 - Motivating Women
- #9301 - Motivating Your Middle 60%
- #9520 - Supplier Finder
- A Look at Branding from Both Sides of the Glass
- Connectivity, Engagement and the Power of Positivity
- Great Workplaces Push ‘People Power’
- Handle With Carrot
- How Does Gender Fit Into Engagement Strategy?
- Incentives Provide an Rx for the Healthcare Industry
- People Over Profits: How Enterprise Drives Success
- The New Brand Medium
- The New Face of Engagement
Event Marketing
- #2015 - Corporate Events
- #2016 - Face-to-Face Marketing
- #2017 - Using Events to Integrate Your Marketing Message
- #8011 - How to Draw a Crowd at Your Trade Show Booth
- #9520 - Supplier Finder
- How to Issue an Event RFP
General
- #9110 - New Product Launches
- #9111 - Cause-Related Marketing
- #9112 - The Power of Fulfillment
- #9500 - Books/Online Services
- #9520 - Supplier Finder
Golf Meetings
- #5310 - Golf Meetings: Overview
- #5311 - Golf Formats for Meetings and Corporate Events
- #5312 - Golf at Conference Centers
- #5313 - Golf Products
- #5319 - Golf Terminology
- #9520 - Supplier Finder
Incentive Travel
- #3021 - Seven Steps for Selecting an Incentive House
- #4010 - Incentive Travel Overview: Resources & Statistics
- #4020 - A Step-by-Step Guide to a Successful Incentive Travel Program
- #4025 - Incentive Travel Checklist
- #4026 - Revising Incentive Travel to Cope with Crisis
- #4030 - Satisfying the IRS: Incentive Travel Tax Laws
- #4040 - Going It Alone: Individual Incentive Travel
- #4099 - Profiting from the Incentive Travel Market
- #9520 - Supplier Finder
- On Some Cruises, Less Is Definitely More
Incentives
- #3003 - What's New in Incentives and Performance Improvement
- #3010 - Premium Incentive Overview: Research & Statistics
- #3020 - Creating a Successful Premium Incentive Program
- #3021 - Seven Steps for Selecting an Incentive House
- #3022 - Structuring a Dealer Incentive
- #3025 - Step by Step: An Incentive Checklist
- #3028 - Improving Performance through Fun and Feedback
- #3029 - Communications Key to Maximizing Incentive Results
- #3030 - Present Perfect: The Art of Corporate Gift Giving
- #3035 - Promotions Law: Your Questions Answered
- #3036 - Workplace Safety First: The Role of Incentives
- #3040 - Debit Cards: Their Value in an Incentive Program
- #3050 - Premiums: Offers that Consumers Can’t Refuse
- #3051 - More Power from In-Packs, On-Packs, and Near-Packs
- #3060 - One Size Fits All: How to Use Gift Certificates
- #3066 - Dressed for Success: Apparel for Premiums/Incentives
- #3068 - Timepieces: Incentives Always in Keeping With the Times
- #3069 - Food for Thought: The World of Edible Incentives
- #3076 - The Active Approach: A Guide to Sporting Goods
- #3077 - Promotional Products: Getting Your Message Across
- #3078 - Author! Author! Books in Premium and Incentive Programs
- #3079 - Not Just Child's Play: Toys as Premiums and Incentives
- #3081 - Maximizing the Success of New Product Introductions: How Incentives Help
- #3099 - Profiting from the Corporate Market for Incentives and Promotional Products
- #6041 - Using Music in Sales Promotion
- #7020 - Inspiring Your Sales Force
- #9112 - The Power of Fulfillment
- #9120 - How Brands Boost Incentive and Recognition Programs
- #9190 - Seven Steps to Success through People
- #9203 - International Incentive Solutions
- #9301 - Motivating Your Middle 60%
- #9520 - Supplier Finder
- #9560 - Corporate Store Strategies
- Gift Cards: Plastic Fantastic?
- Handle With Carrot
- Incentives Provide an Rx for the Healthcare Industry
- On Some Cruises, Less Is Definitely More
- The New Brand Medium
- The Power of Brands!
- Why Incentive Programs Endure Recessions
Knowledge Management
- #7027 - Knowledge Management Sharpens the Competitive Edge
- #9520 - Supplier Finder
- Exploring the Building Blocks of ‘Employee Lifetime Value’
- Return on Talent: Measuring the Relationship Between People and Profitability
- Rewards Issues Dominate Top 5 Employer Concerns
Market Research
- #1310 - Market Research Overview
- #9520 - Supplier Finder
- Exploring the Building Blocks of ‘Employee Lifetime Value’
- How Does Gender Fit Into Engagement Strategy?
- Return on Talent: Measuring the Relationship Between People and Profitability
- Rewards Issues Dominate Top 5 Employer Concerns
- Why Incentive Programs Endure Recessions
Marketing Strategies
- #1025 - Using Direct Marketing to Reach Families with Young Children
- #1026 - Direct Marketing to Mature Americans
- #6040 - Entertainment Tie-Ins
- #6041 - Using Music in Sales Promotion
- #8011 - How to Draw a Crowd at Your Trade Show Booth
- #9110 - New Product Launches
- #9111 - Cause-Related Marketing
- #9120 - How Brands Boost Incentive and Recognition Programs
- #9520 - Supplier Finder
- A Look at Branding from Both Sides of the Glass
- Avoiding Brand Damage
- Connectivity, Engagement and the Power of Positivity
- How to Gain the ‘Loyalty Advantage’
- People Over Profits: How Enterprise Drives Success
- Tech Trends in the Motivation Market
- The New Face of Engagement
Meetings
- #5003 - What's New in Meetings and Incentive Travel
- #5010 - Meetings: Core Overview
- #5020 - Plan a Great Meeting!
- #5021 - How to Plan an Overseas Meeting
- #5022 - Choosing an Airline
- #5023 - Hosting Multicultural Meetings and Events
- #5024 - Choosing and Using a Meeting Planning Company
- #5025 - Choosing the Right Speaker
- #5030 - Pillow Gifts
- #5099 - How to Profit from the Meetings Business
- #9520 - Supplier Finder
New Business Development
- #3099 - Profiting from the Corporate Market for Incentives and Promotional Products
- #4099 - Profiting from the Incentive Travel Market
- #5099 - How to Profit from the Meetings Business
- #7045 - Targeted Business Development
- #9105 - The New Marketing
- #9520 - Supplier Finder
- How to Gain the ‘Loyalty Advantage’
Promotions/Licensing
- #1023 - In-House Sampling Strategies That Hit the Mark
- #3021 - Seven Steps for Selecting an Incentive House
- #3035 - Promotions Law: Your Questions Answered
- #3050 - Premiums: Offers that Consumers Can’t Refuse
- #3051 - More Power from In-Packs, On-Packs, and Near-Packs
- #6015 - Promotion Guide
- #6016 - Integrated Marketing for the 21st Century
- #6020 - Frequency Marketing
- #6024 - Among Promotions, Contests Take the Prize
- #6025 - Sweepstakes Checklist
- #6030 - Coupons and Rebates
- #6036 - Gift-with-Purchase Strategies
- #6040 - Entertainment Tie-Ins
- #6041 - Using Music in Sales Promotion
- #6045 - Co-op Sweepstakes
- #6046 - Promotional Tie-Ins, Partnerships, and Cross-Ruffs
- #6050 - Sweepstakes on the Web
- #6059 - In-Store Merchandising
- #6060 - P-O-P Advertising
- #6061 - Inflatables for P-O-P
- #6062 - Sports Marketing
- #9112 - The Power of Fulfillment
- #9520 - Supplier Finder
- #9561 - Targeted Promotions over the Internet
- Avoiding Brand Damage
Results Marketing Practitioner
- #9520 - Supplier Finder
- About Results Marketing Practitioner
- Business Development Tactics
- Client Conditions
- Latest Trends
- Solution Selling
Sales Management
- #7003 - Results Marketing- Target Your Sales to Maximize Efficiency
- #7010 - Sales Management: Core Overview
- #7020 - Inspiring Your Sales Force
- #7025 - Sales Automation
- #7027 - Knowledge Management Sharpens the Competitive Edge
- #7030 - Managing Middlemen
- #7045 - Targeted Business Development
- #7046 - Selling to Top Management
- #7510 - Customer Service Overview
- #7515 - Using the Internet to Improve Customer Service
- #9520 - Supplier Finder
Trade Shows
- #8010 - Trade Shows: Core Overview
- #8011 - How to Draw a Crowd at Your Trade Show Booth
- #9520 - Supplier Finder
- The New Brand Medium
Training
- #3028 - Improving Performance through Fun and Feedback
- #7027 - Knowledge Management Sharpens the Competitive Edge
- #7046 - Selling to Top Management
- #9010 - Training: Core Overview
- #9012 - Sales Training Strategies
- #9014 - Pre-Employment Testing for Sales Candidates
- #9190 - Seven Steps to Success through People
- #9520 - Supplier Finder
- Great Workplaces Push ‘People Power’
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